This policy was last updated June 30, 2023.
For All Transactions:
CONTACT INFORMATION, including:
- Phone numbers
- Email addresses
When renting a vehicle, including being added as an authorized additional driver, or joining one of our rental programs, we may collect:
Driver Qualifications and Identify Verification, including:
- Driver’s license information, including date of birth and photographs you submit of you and your driver’s license
- Insurance information
- Proof of residence
- Personal references
Transaction Information, including:
- Vehicle rental information
- Rental and return locations
- Dates of the rental
- Type of rental and your vehicle preference
- Ancillary products purchased
- Airline and flight number
- Photographs you submit of receipts and/or vehicle condition through the camera feature available on some of our mobile applications and websites
- Billing information
- Credit Card information
Loyalty and Affiliation Information, including:
- Enterprise, Alamo, or National rewards and loyalty information
- Online user account details
- Corporate Account ID numbers
- Membership numbers
- Frequent flyer or travel partner affiliations
- Information related to details of accidents involving our vehicles, including that of any third parties such as involved individuals, witnesses, and police reports
Health Information, including:
- Information about relevant health conditions you have that assist us in providing you with adaptive driving devices; or related to claims involving injuries
Optional Information, including:
- Emergency contact information
- Any preferences or special requirements you may have
- Personal information shared through the course of building and maintaining a business relationship or otherwise voluntarily shared by individuals
CCTV and Other Cameras
- Where available, CCTV video recordings and/or photographs of you in public areas of our rental locations
Enterprise Holdings collects information that is defined as ‘sensitive personal information’ under various state privacy laws. While such laws may provide an opt-out opportunity for this information, we use and disclose this information only for purposes permitted by law that do not require an opt-out opportunity.
When Purchasing a Vehicle
In addition to the contact information, identity verification, and driver qualification information listed above, when you purchase a vehicle through Enterprise Car Sales, and apply for financing, we will also collect:
Financial and Personal History Information, including:
- Credit history
- Employment history
- Other personal information required to complete the credit application
Car Sale Transaction Information, including:
- Vehicle purchased
- Purchase price
- Vehicle trade-in
- Ancillary products purchased
When contacting us for Accident Management Assistance services
In addition to the contact information, driving qualification, transactional and health information listed above, when you contact us for accident management assistance purposes (which we may administer on behalf of the entity that refers your details to us, be it your insurer, manufacturer, employer, dealership, fleet management provider or breakdown provider), we will also collect:
Claims information, including:
- Information related to details of accidents, including that of any third parties such as involved individuals, witnesses and police reports
- Insurance details
- Information about the incident to determine who is at fault
- Vehicle details
- Credit repair details
- Details regarding your vehicle repair needs and your onward mobility needs
When using our Websites and Mobile Applications
Browser Information, including:
- Web logs
Internet or Other Activity including:
- Browsing or search history
- Information regarding your interactions with our websites, mobile applications, emails, or advertisements .
Your Device Information, including:
- Unique device identifiers
- IP address
- Operating system
- Location information
- Device connections (which may be via Bluetooth or other connection services through our mobile application)
Location Information (where enabled and with your permission) is used for the following purposes:
- Our websites use location information (such as postal code, city, metropolitan or geographic area) from your device to provide services, such as finding a branch or location.
- When using your mobile device, location information and device connections are used to provide you with notifications, offers, confirm rental status information, or provide other information to enhance your experience.
- Where available, allowing use of location information can enable you to locate the vehicle assigned to you or to expedite your pickup and return by allowing access when in proximity to your assigned vehicle.
Permissions to use your device’s camera enables you to upload your photo ID and/or the vehicle’s condition for expedited services (where available).
Permissions to use your device’s precise geolocation information, camera or Bluetooth connection can be turned off at any time by changing the settings in the mobile application or on your device. Some features or service options may not be available when these items are turned off.
When Participating in Surveys or Promotions
- Marketing preferences
- Feedback on services provided
Information We Collect from Third-Parties
Third parties provide us with additional information about you or your household, including:
- Referral sources, such as third-party online booking sites (who provide us general contact information and a booking confirmation number to facilitate the rental), your employer (general contact information), credit unions, and your insurance provider (general contact and policy information);
- Where applicable, our Refer-A-Friend, or similar programs;
- Hotel, airline and membership clubs who provide us your general contact information and booking information;
- Third parties who, for fraud prevention purposes, provide us with (if relevant financial) and identity-related verification and document authentication;
- Credit and financing partners, including credit reporting agencies, who facilitate the completion of credit applications when financing a vehicle purchase;
- Franchisees and fulfillment providers who provide us information regarding your rental transactions;
- Service providers, such as customer support (customer service-related information and enquiries made by you), security services (footage of you from our CCTV system), and customer survey providers (your response to our customer service surveys);
- Marketing providers who provide information to assist us to better communicate our products and services, including email acquisition services, data hygiene services, data brokers, and market research partners and platforms;
- Social media content you have made available to the public
Connected Car and Telematics Data
We collect and use vehicle data as follows:
- Fuel information: We use this information to facilitate recording and billing for fuel charges.
- Odometer information: We use this information to facilitate billing for mileage charges (where applicable) and to help us manage our fleet.
- Vehicle diagnostic and performance information: We use such information to help us identify vehicle maintenance needs and manage the fleet.
- Mobile device or app connections to help us issue certain commands to the vehicle to facilitate or expedite your rental or to facilitate your CarShare or Car Club transaction(See section When using our Websites and Mobile Applications).
- Location information: We collect and use vehicle location information to:
- Enable our roadside assistance providers to provide you roadside assistance.
- Enable emergency service providers to dispatch emergency services to you.
- Assist us in recovering a vehicle we reasonably believe is lost, stolen or abandoned.
- To facilitate the vehicle return process (where remote return is available) and billing purposes.
- Event data recorders: In certain claims situations we may use this information in connection with accident investigations and claims-related efforts.
- Legally Compelled Disclosure and Emergency Circumstances: We may share vehicle information, including location information, where legally compelled or in emergency circumstances. In addition, in the United Kingdom and European Union, our vehicles are required to be equipped with eCall technology, which is activated if your vehicle is involved in an accident. eCall will automatically call and provide information regarding the accident to emergency services. We will also use, disclose and have access to this information.
We retain vehicle information based on retention periods in accordance with our business needs and legal requirements. We may use and store this data after the expiration of our contract with you.
Infotainment Systems and Vehicle Manufacturer Apps
If you pair a mobile device with our vehicles’ navigation or infotainment systems and choose to use OnStar, Apple CarPlay, Android Auto or other similar third-party software or services on the vehicle or if you choose to use any navigational features on the vehicle’s infotainment systems or other device, your personal information and other data may be transferred and stored on these systems. We cannot guarantee the privacy or confidentiality of such information. You should delete all such personal information and other data from these systems or devices before the vehicle is returned to avoid subsequent occupants of the vehicle accessing this information.
If you download a mobile app made available by a vehicle manufacturer or other third party and register the vehicle in that app, your use of the app may result in the sharing of telematics data and other information (including location information and personal information) with the vehicle manufacturer or other third party. Your use of these apps is strictly governed by the third-party mobile apps’ terms and conditions and privacy policies. Before the vehicle is returned, you should either remove the app from your mobile device or delete the vehicle from the app.
You have the option of enrolling in one of our loyalty programs. These programs offer benefits related to your transactions with us.
There is no obligation to join one of these programs; however, your employer may choose to use our loyalty program to facilitate their company travel program. If you or your company choose to enroll in one of these programs, you may cancel your membership at any time by accessing our Global Privacy Portal on our Contact Us page.
We offer you the opportunity to participate in multiple loyalty programs including Alamo Insiders, the Emerald Club, and Enterprise Plus. Our collection of certain personal information about you, including name, address, email, phone number, driver’s license information, date of birth, credit card or other payment information, company affiliation, and frequent flyer program information (where available) allows us to operate the loyalty programs and provide participant benefits such as discounts, rental credits, and vehicle benefits.
To view the benefits and terms of participation in the loyalty programs and to join, please visit:
The amount and nature of these benefits will be determined by the extent of your participation in the Enterprise loyalty programs. We may adjust the terms of participation from time to time.
You may withdraw from the Enterprise loyalty programs at any time, through our request form: Privacy Web Form (onetrust.com). Please be advised that we may continue to process information about you in connection with your transactions with Enterprise.
The price and service differences, such as discounts and credits, that are available to you through the Enterprise loyalty programs are based upon our reasonable determination of the value that we receive from collecting and retaining personal information about you in connection with operating our business. This estimated value takes into account a variety of factors as permitted by law, including (but not limited to) our expenses incurred in collecting and processing the information, our expenses incurred in providing rewards to you, and the estimated marginal revenue that we may derive from information related to a specific Enterprise loyalty programs participant.
Our websites and online marketing are not directed to, and Enterprise Holdings does not knowingly collect personal information from, children under the age of 18 or your country's age of minority. If you nevertheless believe that your child has provided us with their personal information and you need to let us know to delete it, please contact us using the link at the top of this page.
We use the information we collect from you or about you to provide you with our services and for the following purposes:
Where it is necessary for the performance of a contract which governs the services we provide to you, including
- To assist the transactions that you (or someone on your behalf) request, such as reserving, renting, purchasing, leasing motor vehicles, fleet management services or providing accident management services;
- Unless where consent may be required by applicable law, to communicate important information regarding your reservation, rental, lease or purchase of a vehicle. These communications are transactional in nature and will be sent to you via email, text or calls;
- To provide customer service related to your interactions with us or to respond to your enquiry;
- To enroll you in our loyalty programs and send information relating to your ongoing membership of these programs;
- To enroll you in our CarShare and Car Club business, and to send information relating to your ongoing membership of these business.
Where necessary for us to comply with a legal obligation, including
- To use and share information about your vehicle's location with emergency services in the event that you are involved in a road accident;
- To use and share information with government and regulatory authorities when required by law or in response to legal process, obligation, or request, including checking appropriate sanction lists.
Where it is necessary for our legitimate interests, as listed below, and where our interests are not overridden by your data protection rights, including
- To communicate important information about your rental and provide you great service. These communications, which are transactional in nature, will be sent to you via email, text or calls;
- To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services. Unless where consent may be required by applicable law, your feedback may be requested via email, text or call;
- To compile statistics and analysis about our customers' use of our websites, products and services. These statistics are used only to enable us to provide better customer service, products, features and functionality to you and other customers in the future;
- Where permissible, to develop a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you;
- To protect our legal rights and manage the security of our networks and property, including to protect our websites from spam and abuse. For example, we will use CCTV to ensure the security of our premises;
- For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment or safety risk;
- For fraud prevention purposes, to verify identity and authenticate identity-related documentation as well as additional points of contact for rental related communications through personal references;
- To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions;
- To enable us to use vehicle data systems for purposes listed in the Vehicle Data section above;
- Unless where consent may be required by applicable law, we may use personal information for marketing and promotional purposes to show you advertisements for products and/or services tailored to your interests on social media and other websites.
- To de-identify or aggregate personal information collected about you and use it for any lawful purpose;
- To transfer your data as described in the “Global Data Transfers and Processing” section; and
- To receive, use and share your information with third parties to prevent, detect, and report fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement request, collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims processing purposes.
Where you have given consent, as required by your country’s applicable law, including
- To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or explicitly collect information about your health or physical condition;
- To send one-time use security tokens via text;
- Where applicable, to ask for you feedback by email, text or call, to assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services;
- Where applicable to ask if you want to receive by email or text promotional or targeted marketing communications, opportunities and services that may be of interest to you. These will include invitations to join our loyalty programs, upgrade announcements, offers and discounts, online communications regarding an incomplete online membership form or reservation and offers related to other services and products we offer. Some of these offers will be received in advertising on non-Enterprise sites, including on social media, or other digital platforms;
- Where applicable, to use of vehicle information to assist and manage transactions that you have agreed to and to fulfil obligations under the Rental Agreement;
- You can choose to withdraw your consent at any time; however, such withdrawal does not affect the lawfulness of processing before your withdrawal.
We retain your personal information for as long as we need to fulfil our business purposes, as set out below:
We may keep the data associated to your rental agreement for up to seven years from the date of the rental or in accordance with our business needs, subject to other local legal requirements. We keep records of payments you have made for two years from the date of the transaction (depending on the location of the rental).
We keep the data associated to the sale of a vehicle for up to ten years from the date of sale, subject to other local legal requirements.
We keep the data associated to claims involving our renters or other individuals for the life of the claim and up to ten years from conclusion of our obligation, subject to other legal requirements
Customer service-related queries
We keep general queries for three years, unless you make a complaint, in which case, we keep complaint data for seven years.
Marketing and analytical purposes
We keep data linked to cookies and other online identifiers up to three years. We keep other marketing information, such as email subscription and loyalty enrollment data for up to seven years after your last interaction with us.
Disputes & law enforcement
If we are involved in litigation or a governmental or regulatory investigation, then we keep data throughout the period of litigation or investigation and for five years after that. If a settlement means that we must keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, then we keep a record of this for one year beyond the end of the investigation.
As a global provider of transportation solutions, we share your information as follows to provide a seamless transactional experience.
To identify who is the data controller or equivalent under applicable law in respect of your personal information, see the Key Facts information provided in your rental reservation, the rental terms and conditions or visit the Contact Us page.
Car Sale Transactions
Our Service Providers and Business Partners
We will share your:
Contact, driver qualification, transactional, claims information, car sales financial and personal information, and car sale transactional information
- Payment, administrative and technical support providers
- Our insurance replacement, corporate rental or other customers or partners to facilitate the vehicle repair, rental transaction, and rewards programs with Enterprise Holdings group members
- Vehicle recovery agents
- Debt collection providers
- Credit Reporting Agencies
- Identity and address verification providers
- Claims processors
- Vehicle manufacturers and their vehicle repair providers and/or roadside assistance providers
- Fleet providers
- Other providers for vehicle repair and damage assessment purposes
- Claims processors
- Adaptive device providers
Contact and Transactional Information
- Toll and citation processors
Contact, Transactional, Loyalty and Affiliation Information:
- For insurance replacement, corporate rental or other customers or partners to facilitate the rental transaction and rewards programs with Enterprise Holdings group members;
- Companies who conduct customer research or satisfaction surveys on our behalf;
- Communication providers which send email, text and other marketing and service-related communications to you on our behalf; In the European Union, our communications provider, Twilio, may collect and process certain information from you as a controller to provide these services. Please visit Twilio’s privacy notice here to learn more about their data practices.
- Customer support providers, such as the provider of our live chat feature, in order to provide you customer service;
Web and Mobile Information
- Analytics and technology providers for location-based services and to analyze, enhance and manage our data in order to provide, maintain, and improve our services;
- Web and mobile application session replay partners allow us to replay user sessions to improve browsing experience and troubleshoot errors; and
Anonymized and De-identified information
- Our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf (subject to confidentiality agreements as appropriate).
Your personal information may also be shared with government authorities as outlined above.
Sale, Merger or Change in Control
Your information may also be transferred to another company in the event of a transfer, change of ownership, reorganization or assignment of all or part of Enterprise Holdings' businesses or assets. This will occur if the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to those purposes of the business transaction, including a determination whether or not to proceed with the business transaction. If required by law, you will be notified via email or prominent notice on our websites of any such change in ownership or control of your personal information or as otherwise may be required or permitted by law.
We may post customer testimonials on our websites which may contain your contact information. We use a third-party provider to manage this process. This provider is responsible for obtaining your consent as necessary, removing content upon your request and answering any questions you may have.
Social Media Platforms and Networks
In order for us to operate and provide you services globally, the information you provide us or that we collect may be transferred or accessed by entities around the world as described below
Franchisees/Fulfillment Provider/Corporate-Owned Locations
If you book a reservation to be fulfilled by a franchisee or fulfillment provider in another country or an Enterprise corporate-owned location (e.g., in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom), we will transfer your personal information to our franchisee, fulfillment provider or local affiliate in that country in order to facilitate your requested transaction.
Enterprise Global Information Systems Based in the United States
Enterprise maintains its global information systems in the United States. If you provide us or if we collect personal information about you outside the United States, we will transfer and maintain your personal information in the United States.
For residents of the UK, EEA, and Switzerland, when we transfer your personal information and process it in the United States, we do so in accordance with U.K.- and European Commission-approved standard contractual clauses.
Third Party Service Providers
We utilize third party service providers who are located outside the countries where we have corporate-owned locations, such as call center support, claims processors and IT providers. For data transfers out of the UK, EEA, and Switzerland, we utilize U.K.- and European Commission-approved standard contractual clauses.
Visit the Contact Us page for the data controller applicable to your transaction.
EU-U.S. Privacy Shield and Swiss-US Privacy Shield
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://www.jamsadr.com/file-an-eu-us-privacy-shield-claim.
Under certain conditions, more fully described on the Privacy Shield website [https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint], you may invoke binding arbitration when other dispute resolution procedures have been exhausted.
With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Enterprise Holdings, Inc. is responsible for the third parties acting as an agent on its behalf, including the onward transfer liability provisions in the Privacy Shield Principles and is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.
The data protection laws of the European Economic Area, United Kingdom, Switzerland, Brazil, or Japan provide the following rights to covered individuals:
Access your personal information, rectify it, restrict or object to its processing, or subject to exemptions under law, request its deletion;
Receive the personal information you provided to us to transmit it to another company;
Withdraw any consent provided; and
Where applicable, lodge a complaint with your supervisory authority.
California residents have certain rights with respect to personal information about them we have collected. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:
Right to access the personal information we have collected about you and learn how we collect this information, our purpose in collecting it, and the types of parties we may have disclosed it to;
Right to correct inaccurate personal information;
Right to delete the personal information we have collected from you;
Right to opt-out of our sale(s)/sharing of your personal information and
The right not to receive discriminatory treatment for the exercise of their privacy rights.
The following categories of personal information disclosed are considered “sale”/ “sharing” under California law: device information and geolocation data.
The following categories of third parties to whom personal information was disclosed are considered “sale”/ “sharing” under California law: social media platforms and networks.
Virginia, Colorado and Connecticut
If you are a Virginia, Colorado or Connecticut resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:
Right to confirm the processing of and access to your personal information;
Right to correct inaccurate personal information we have collected from you;
Right to delete the personal information we have collected from you; and
Right to opt-out of targeted advertising.
Colorado, Connecticut and Virginia residents have the right to appeal the decision we have made in connection with your privacy rights request. Please submit all appeal requests by replying to the communication resolving your original request or emailing us at firstname.lastname@example.org.
While we do not sell your data, under Nevada law, residents still may submit a request to not have their data sold. If you are a Nevada resident you can exercise this right by accessing our Global Privacy Portal on our Contact Us page.
If you are a resident of Canada, outside of Quebec, you have the right to:
Access your personal information and rectify it;
Withdraw any consent provided; and
Where applicable, lodge a complaint with your supervisory authority.
Quebec residents have certain rights with respect to personal information about them we have collected. If you are a Quebec resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations: Right to access the personal information we have collected about you;
Right to correct your personal information if you discover that any of it is inaccurate, incomplete or out of date;
Right to request that we delete the personal information we have collected from you;
Right to object to and restrict the processing of your personal information that is no longer accurate or necessary;
Right to withdraw your consent given for processing of your personal information; and
Right to receive the personal information we have collected from you in a structured, commonly used and machine-readable format
Exercising Your Rights
You may exercise any applicable rights described above by accessing our Global Privacy Portal on our Contact Us page. If you wish to lodge a complaint with a supervisory authority, in Europe you may contact the necessary supervisory authority. In Canada you may contact the Privacy Commissioner of Canada by visiting https://www.priv.gc.ca/cu-cn/index_e.asp or at Office of the Privacy Commissioner of Canada, 30 Victoria Street, Gatineau, Quebec, K1A 1H3.
We may require additional information from you to verify your identity and residence before we can process your request. For California, Virginia, Colorado and Connecticut residents, wishing to exercise rights under their state’s privacy law, you may be required to provide your driver’s license or official state identification document in order to provide proof of residence. Please be sure to redact your photograph and all identifying information, other than your name, address and driver’s license number. We also reserve the right to restrict access to your information or to limit your rights (e.g., if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent.
California residents may designate an authorized agent to make a CCPA request on your behalf by completing and signing the form available here.
If you live in British Columbia, Alberta, or Quebec, please refer to the following resources. In British Columbia, you may find information on how to exercise your rights at the British Columbia Office of the Information and Privacy Commissioner website. In Alberta, you may find information on access requests here and making complaints here. In Quebec, you may find information on your privacy rights here at the Commission d’accès à l’information Quebec website.
Global Privacy Controls
We generally recognize commercially recognized opt-out preference signals (e.g., Global Privacy Controls (GPC)). Recognition of this signal applies only to the specific device and/or browser that communicates the signal and does not cross over to all devices/browsers you use to access the services which we provide.
You will be able to opt out of direct marketing communications from Enterprise Holdings and our subsidiaries, affiliates and Franchisees by following the instructions in each communication you receive. You may also contact us directly using the link at the top of this page.
You can opt out of display ads you see on non-Enterprise sites by clicking on the ad choices icon in the ad or through the privacy settings on the site.